JETRO interviewed Ms. Julie Goodwin of Julie Goodwin Ltd., who introduced kokoro haramaki to the UK and Europe. She explained how closely she has worked with the Japanese manufacturer to bring high-quality, authentic Japanese haramakis into the UK and European market. In addition to the UK, kokoro haramaki has been received well in Nordic countries and recently started in Ireland. She was also requested to provide advice to Japanese companies regarding business models and marketing strategies to bring Japanese goods to the UK and Europe.
JETRO Sensor January 2014, January 2014
The kokoro haramaki is a great alternative standard Christmas socks. Wear it under costumes, clothes, work out wear, PJs... literally anything, just slip in and you are toasty but not bulky!
Just Because I Love, 3 December 2013
Protect your core
You might think about donning a hat and gloves when doing outdoor activities but what about putting kokoro haramaki to really keep you warm, which is perfect for gardening during the colder months. It will protect you while leaning over in harsh winds as well as supporting your back after gardening, easing backache after a long day of digging.
Kitchen Garden Magazine, December 2013
Your Christmas Gift Guide
This is an innovative Japanese innovation which may change your running winter and it's had a big impact in the Rf office. Haramaki is a warming wrap worn around your stomach and is based on the Japanese philosophy "warm core" "warm body". Haramaki also offers a smooth under layer, which can ease back ache, aid digestion, and blood circulation. It can be worn as your first layer, directly on your skin, or as a secondary layer over clothes.
Running Fitness, December 2013
DON'T LET YOUR TUMMY GET COLD
Wearing a gilet or body warmer such as a haramaki, a Japanese bandage style stomach wrap, can help beat the cold.
'Wearing a gilet may help maintain body temperature,' says vascular surgeon Eddie Chaloner.
'When the limbs are exposed to colder temperatures than the torso, blood vessels in the arms and legs constrict. Blood then bypasses the limbs and floods to the torso.
'Being wrapped around the stomach will help the body to maintain its core temperature so that it doesn't lose heat.'
Daily Mail online, 26 November 2013
Tried & Tested! - Winter Warmer
With winter well and truly here, it is important to keep your kidneys warm because they help you maintain energy. Wrap up warm by wearing the double-layered haramaki around your hips and waist.
Bodyfit, December 2013
For winter warmth try the Kokoro Haramaki, the Japanese wonder tummy wrap! The warming wrap worn around your stomach and is based on the Japanese philosophy: "warm core = warm body". By keeping your 'core' warm, more blood will be directed out, keeping you warm and cosy from your hands to your feet! This is great so we are not lost under 10ft of layers within the colder months. Also helps ease period pains and backaches. Worth a try!
The Chiswick Herald, December 2012
Warm up for Winter (by Janey Lee Grace)
Autumn is a good time to make sure your digestive system is working well. An innovative suggestion for digestive health is to consider a tummy warmer. The haramaki is a simple piece of fabric but while covering up any wobbly bits it also offers great benefit for all manner of ills. It is a multi-purpose accessory, supportive and can also aid digestion, pregnancy and good sleep. It can be worn during exercise. It maintains the body's core warmth and boosts circulation and is great for any aches and pains.
Sticks Digital Magazine, November 2013
Five cool ways to keep warm
For centuries, Japanese have kept warm by wrapping a cloth- known as a haramaki - around their middles (just like a cumberband). These snug cotton tubes are launched here and scooped a Natural and Organic Award to boot.
Daily Mail, 24 October 2013
Warm up for Autumn - Top tips from Janey Lee Grace
Janey Lee Grace, best selling author of 5 books, recommends kokoro haramaki. Kokoro haramaki is a simple piece of fabric but is a multi-purpose accessary,offering great benefits. It maintains the body's core warmth and boosts circulation and is great for any aches and pains (for girls, period pains.) It is also a popular garment for pregnant women.
Embody Magazine, October 2013
5 of the Best Winter Warmers
Based on the philosophy of keeping your core warm to feel warm all over, this tummy wrap helps circulation to the tips of your toes and fingers.
OK!, 5 February 2013
Snow wonders - cool kit
You would be surprised at how much warmer you are when wearing this soft cotton tube next to your skin.
Bodyfit, January 2013
The ultimate Christmas gift guide
kokoro haramaki - perfect gift for men, women and children
Take it Easy - a weekend supplement with The People newspaper,
9 December 2012
It's simple and easy to wear and the cosy Japanese haramaki keeps you warm, spreading warmth all the way to your hands and feet. It is great for outdoor activities, sports, good support for pregnany women.
We are amazed that the haramaki is equally effective when you wear it next to the skin or as an outer layer.
Mumsclub, December 2012
50 ways to love winter
The new kokoro haramaki tummy wrap is like a scarf for your middle. Wear it under clothes to stay super snuggly on chilly days.
Sainsbury's Magazine, November 2012
Product reviews - Winter weather kit test
Our testers liked kokoro haramaki. It sits just below the waist and around the lower back to ensure there are no draughts leaking between your tights and top.
Athletics Weekly, November 2012
It's weird but it works!
Try warming your tummy with a kokoro haramaki wrap to keep you snug at winter parties. Keeping the centre of your body warm helps heat up your arms, legs, hands and feet.
Woman's Own, 23 November 2012
Winter warmer - kokoro haramaki
The snuggly item keeps your core warm when doing yoga and other activities.
Natural Health, November 2012
The best gear to help keep your workout going strong - kokoro haramaki tummy wrap
The cosy wrap is perfect to slip on under clothes, whatever the exercise - and even when relaxing at home.
Top Sante, November 2012
Great surprise to feel warm all over, not just in the tummy region, feeling lovely and snug.
The award-winning kokoro haramaki keeps your whole body warm and can help boost circulation, soothe stomach cramps and ease back pain.
Love It!, 18 October 2012
kokoro haramaki, the Japanese tummy wrap, to keep your abdomen warm, soothe the period pains or back pain, and boost circulation.
Daily Mail, 16 October 2012
Cosmo tests the kokoro haramaki - by the famous health journalist Helen Foster
Keeping your midriff warm is the key to beat chills and boost immunity.
Cosmopolitan, November 2012
It's one of, if not, THE, favourite products I've tried all year.
Keep warm with kokoro haramaki tummy wrap to help period pains
Brigid Moss has tried and recommended kokoro haramaki in the Red Magazine.
Red Magazine, October 2012
The latest wellbeing buys - kokoro hamaraki
A new soft and stretchy cotton tummy wrap from Japan keeps your core warm
Feel Good You, Autumn 2012
kokoro haramaki: keeping you feel comfortable and cosy down to your toes
Providing back support, ease menstrual cramps, aid digestion and blood circulation.
Daily Express, 18 September 2012
With no summer to speak of, it seems somewhat depressing to be turning our thoughts to winter again, but that inexorable turning of the globe means that we'll be digging out our woollens before we've really had a chance to put them away. Before you reach for your big and bulkies however, you might want to have a look at this slinky little number from Japan
A Hertford firm that brought a Japanese tummy warmer once used by samurai warriors to the british market has clinched a top green award.